Search Engine Optimization (SEO) is the process of improving search engine rankings to drive free or organic traffic. While there are many factors that contribute to where your content lies on search engines, the main goal is to provide the most relevant content for a user’s query. The higher your content is on search engines, like Google and Bing, the more likely your audience will be able to find you online. A well-executed SEO strategy will help your website to be found by the right people, at the right time.
On the first page alone, the first five organic results account for 68% of all clicks
Google receives 8.5 billion searches a day
72% of consumers who did a local search visited a store within five miles
Search engines help to organize all online information and make it readily accessible to the world. Google’s search bots, or spiders, start by crawling your site’s pages then adds optimized and crawlable pages to their index and catalogs them. As people search the web with specific keywords and phrases, Google then shows them the best results. Sites are ranked based on hundreds of factors such as:
Security & Accessibility
High Quality Content
Solid User Experience
When it comes to optimizing your website, there are three different forms of search engine optimization to contribute to a well-rounded organic search strategy.
Focuses on optimizing elements of your website such as meta tags, keywords, images & more to improve visibility in search engine rankings.
Cultivates authority through efforts outside of your website by utilizing techniques like link building, social media, guest blogging and more.
Optimizes the technical aspects of your website to improve its performance in search engines and its overall user experience.
Rank higher on search engine results pages so you can attract high-quality organic traffic that is more likely to covert into customers.
Edge out the competition by using SEO strategies to appear in top search results
Optimize your site’s structure and content to create a better user experience and drive more conversions.
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