Content marketing is the process of distributing content out into the world. It is often a term that is used interchangeably with “content strategy” and, although they are related, they are not quite the same thing.
Content strategy is the process of planning out what content you need to create, whereas content marketing is sharing the finished product to your audience. This is typically accomplished through online channels such as your website and social media profiles, but it can also include print materials such as magazine ads and billboards.
Providing useful and informative content helps businesses build trust and establish authority with their audience, leading to increased customer engagement and loyalty.
Position you and your business as experts and trusted sources of knowledge and insights by creating and sharing authoritative, insightful, and innovative ideas on a particular subject relevant to your industry.
By providing valuable content, businesses can attract potential customers and nurture them through the sales funnel, ultimately leading to increased lead generation and conversions.
Content marketing tends to be an undervalued part of a marketing program. Many companies want to focus on tasks that will bring in a profit quickly, such as paid media. Although these are great places to get started, there is something to be said for playing the long game with content marketing.
Content marketing is the best way to achieve long-term, satisfactory results for your online marketing efforts. There are many other tactics that can work well, but creating outstanding content will earn brand visibility and recognition.
Blogging is most commonly associated with content marketing, but there are many other types of content you can create. These thought-leadership strategies can include infographics, white papers, videos, podcasts, demos, slide presentations, guest blogs, landing pages, and more.
Although blogging is the best way to start your content marketing, there are many other types of content you can create. These include infographics, white papers, videos, podcasts, demos, slide presentations, guest blogs, landing pages, and more.
Nurture your audience through every stage of the buyer's journey by attracting customer to your business by creating useful content.
Increase your site's visibility so you can generate more quality traffic and keep up with the competition.
Automate tasks and launch workflows so your team can increase efficiency while delivering relevant content to your contacts.
Connect with your contacts and nurture prospective relationships so you can meet your goals.
Boost your brand's visibility and deliver targeted messages to the people you want to reach on qualified social media channels.
MDM has been a fundamental part of our growth as a company over the past couple of years as they execute all of our marketing projects and supplement us with more ideas to keep us modern and up to speed with new trends. Our industry is constantly evolving, and communication is key while feeding information to our clients, followers and other professionals in our network. MDM makes sure all of our newsletters, campaigns, and social media relates our message effectively and efficiently. We can honestly say that we look forward to our weekly meetings and enjoy working with a group of dedicated professionals knowing they have MBG best interests at heart!
Business Development Manager, The MB Group, LLC
I have the pleasure of working with MDM and I am continually impressed with their professionalism, thoughtfulness, creativity and flexibility. The team demonstrates their knowledge and expertise in their respective fields, and also has the capability of shifting from lane to lane to serve the needs of our business. Their SEO and paid media strategies and recommendations are timely and thorough. The team is responsive and proactive in making changes and optimizations to ensure the best possible results. They provide regular reporting and clear, concise explanations of their work, making it easy to understand and make informed decisions. Their project management is also top notch. If you forgot to mark something down, not to worry, you'll receive a very friendly reminder helping you get out of your own way! The best thing you will find about MDM is their people. They are active listeners and feel like an extension of my team. Their commitment to helping their clients succeed is clear. I look forward to my continued work with MDM.
Sales & Marketing Director, Apostrophe Technologies
How best to describe the team at MDM? Definitely smart strategists; Compelling content creators; And business-minded tacticians. But their most important attribute is an uncompromising, dedication and passion for helping clients grow their business.
Former CMO, BOLT ON TECHNOLOGY