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Outbound marketing creates interruptions. It’s loud and it’s out there, but it doesn’t always resonate with the audience. However, with inbound marketing, you’re enticing a targeted audience and providing value with content that is relative to them.
68% of B2B customers that would rather research for for themselves online.
3X leads per dollar generated compared to outbound marketing tactics.
1/2 people view a minimum of 3-5 pieces of content before contacting a business.
Building and maintaining customer relationships is a continuous cycle, not a linear funnel, like once believed. A sale doesn’t signify the end, rather the start of growing the relationship. Businesses want to maintain and nurture that connection by continuing to provide value to establish loyalty.
When you view this process as a flywheel, you will use the momentum of happy customers to drive new referrals and repeat sales.
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Inbound marketing focuses on providing the right message, to the right person, at the right time. When you remove friction at these stages, you will build a more convenient and enjoyable experience for your prospects and customers.
Attract
Engage
Delight
Social Media Marketing
Content Marketing
Search Engine Optimization
Paid Media & Advertising
Conversion Rate Optimization
Public Relations
Seamlessly integrate marketing and sales team with an aligned inbound marketing strategy. Far too often, these teams are disconnected, when in reality they are working towards the same goals. Inbound marketing focused on integrating these two teams with consistent language and valuable resources throughout the entire buyer's journey – improving the customer experience across the board.
Not all leads and traffic are the valued the same. A disciplined inbound marketing strategy focuses on higher quality traffic and leads because the content appeals to the intended audience. With higher quality traffic comes more revenue opportunities.
The key driver to making a sale is building trust. By providing useful content to your audience across a variety of different online platforms, you are providing value before ever asking for a dollar. Turn “Always Be Selling” into “Always Be Helping” and witness the shift in conversations and the momentum into growing a relationship.
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Uncover the fundamental reasons why lead generation is essential for the growth and sustainability of your business. Get started with inbound lead strategy today!
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MDM has been a fundamental part of our growth as a company over the past couple of years as they execute all of our marketing projects and supplement us with more ideas to keep us modern and up to speed with new trends. Our industry is constantly evolving, and communication is key while feeding information to our clients, followers and other professionals in our network. MDM makes sure all of our newsletters, campaigns, and social media relates our message effectively and efficiently. We can honestly say that we look forward to our weekly meetings and enjoy working with a group of dedicated professionals knowing they have MBG best interests at heart!
Maria Gutierrez
Business Development Manager, The MB Group, LLC
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MDM supported us in a full data clean, CRM integration, and marketing strategy. They supported in new employee onboarding, dialed in out reporting dashboard and workflows. We have weekly stand-up call to maintain our HubSpot CRM and they provide insight into new updates provided by HubSpot and how we can integrate them into our current business process. Highly recommend MDM!
Gabe Valente
Former Senior Regional Vice President
at Versity Investments
I've worked with 2 MDM at two different early stage startups building out the full suite of HubSpot tools. I really can't say enough positive things about this team. They are professional, organized, strategic and talented. When implementing a system like HubSpot you really needs a team who understand the big picture and how it relates to the day-today operations of a company, you don't know what you don't know but the MDM team knows. I hope to work with MDM on my next start up and would highly recommend them to any company who is using the HubSpot tools.
Mandi Bateman
Chief Operating Officer
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I have the pleasure of working with MDM and I am continually impressed with their professionalism, thoughtfulness, creativity and flexibility. The team demonstrates their knowledge and expertise in their respective fields, and also has the capability of shifting from lane to lane to serve the needs of our business. Their SEO and paid media strategies and recommendations are timely and thorough. The team is responsive and proactive in making changes and optimizations to ensure the best possible results. They provide regular reporting and clear, concise explanations of their work, making it easy to understand and make informed decisions. Their project management is also top notch. If you forgot to mark something down, not to worry, you'll receive a very friendly reminder helping you get out of your own way! The best thing you will find about MDM is their people. They are active listeners and feel like an extension of my team. Their commitment to helping their clients succeed is clear. I look forward to my continued work with MDM.
Ashleigh Mason
Marketing & Sales Manager, Apostrophe Technologies
