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In early 2025, Today’s Class launched the “Test Your Technician Knowledge” campaign, an interactive, omnichannel marketing initiative designed to engage automotive shop managers and technicians through educational quizzes. The goal: generate qualified leads, introduce Today’s Class’s bite-sized training model, and convert interest into enrollment conversations.
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Today’s Class sought to reach a busy, high-turnover audience—automotive professionals who often struggle with inconsistent training and limited time. The challenges included:
Additionally, low email open rates in the industry and limited website traffic presented hurdles for sustained performance.
To break through the digital noise and resonate with their ideal audience, Modern Driven Media helped Today’s Class deploy an interactive quiz-based strategy focused on education and lead generation:
The campaign significantly outperformed expectations across nearly all key performance indicators, demonstrating strong strategic execution and audience engagement.
As of June 30th, 2025, this campaign measured 2,682 total quiz submissions—exceeding the original goal by over 430%. This effort generated over 600 new contacts, 218 of which were qualified leads, meaning over 36% of all leads were qualified. From this pool, the deals closed accounted for $14,400 in closed-won revenue, with over $15,000 still active in the pipeline.
Overall, the campaign exceeded expectations, particularly in lead quality and conversions, and is now delivering tangible ROI in both revenue and pipeline potential—offering clear direction for continued optimization and success.
The “Test Your Technician” omnichannel campaign proved to be a high-impact effort for Today’s Class, far exceeding its goals for engagement and lead generation. Its success demonstrated the power of interactive content, targeted messaging, and education-forward marketing in the B2B automotive space.
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