Case Study for HubSpot CMS Build for Resource Management Associates

Resource Management Associates delivers environmental solutions that are understandable and reasonable for businesses and their employees. RMA focuses on providing environmental regulatory compliance, sustainability, environmental due diligence and environmental speaking and training. The team partners with businesses across a wide variety of industries and markets to get and remain in compliance with confusing environmental laws, rules and regulations.

As an early HubSpot adopter, RMA was looking for a partner to transform its web presence. That's where the MDM was able to step in.

Challenges

The original Resource Management Associates website was outdated and the team was looking for a fresh approach to attract bigger and more savvier clients.

Site is outdated and not easy to navigate
Minimal conversions opportunities on the website
Underutilized tools within the Marketing and Sales Hubs

Strategies & Solutions

Modern Driven Media developed a website redesign strategy that focused on maintaining the existing organic search visibility and implementing simpler site navigation and conversion opportunities to increase lead generation.

After auditing their existing HubSpot portal, Modern Driven Media identified additional areas of opportunity to improve the operations of their business.

Lead scoring
Deal automation through form submission & pipeline build
Reporting

Results

"We hired MDM for what started as a simple website refresh, after a couple of weeks, several video calls, and lots of thinking and tinkering, we now have an amazing end product helping to deliver more leads to our inbox. The crew at MDM is passionate, extremely knowledgeable, helpful, and very friendly! We were originally referred to them by a much larger HubSpot partner who though their team would be able to service our small company's needs better, and they were right! They coached us through best practices and how to use our HubSpot subscription to it's max, all helping us move our company forward. I would recommend the team at MDM for anyone who needs any help with their sales and marketing, whether you're fully on HubSpot or not!"